Amplifying the impact and ROI of conferences
The highest-growth application of hybrid events currently is in traditional hotel or convention center-based conferences, particularly educational, medical, association and trade conferences.
Broadcasting the content of these live conferences over the web amplifies the impact of the conference with a relatively small additional cost. Conference planners find they can increase attendance by 2x or more by including a virtual audience, with normally only a 3%-10% increase in their total event cost.
On-demand access to live presentations
Increasingly, the value of all meetings and events is being scrutinized. One of the biggest problems is that the information communicated in meetings and events is perishable. A great presentation is only great to the attendees who experienced it, and even they will forget most of what they heard.
Corporate training managers, marketers and others understand that capturing the content of presentations, meetings and events and making it available on-demand over the web multiplies the return on their meeting investments.
Communicating to remote offices and employees
If you’ve got employees and other important partners spread out all over the country, working from home and in field offices, then you know communication and engagement can be challenging. But everyone can get the same message, with the same impact as the team watching live at headquarters. By seamlessly integrating live presentations into webcasts to remote offices and employees, you can keep everyone up-to-date (and happy).