Using Seamless Video Walls to Promote Single Malt ScotchJesse Johnson
Using Seamless Video Walls to Promote Single Malt Scotch
A boutique experiential agency creates engaging marketing for big name clients, specializing in crafting brand experiences that people want to talk about. When tasked with creating memorable events for a major premium whiskey brand the agency needed scalable solutions they could rely on all over the country. Meeting Tomorrow provided a digital signage solution with onsite support and a traveling technical director to ensure event consistency and success at every location.
The agency had all the ideas and needed a high-impact, flexible solution to make them happen. Their last event series used a bulky fifteen foot screen that took up too much space – they needed something that fit better into their event. The events were happening in raw art spaces that didn’t have utilities so they needed someone to manage power at their locations. They also needed on-site support to handle setup and strike, as well as any technical issues that might occur throughout the series.
Seamless video walls
Traveling technical director
Meeting Tomorrow provided full consultation to match the right equipment with the marketing agency’s design plans. We selected 3×3 seamless video walls for their combination of portability and wow factor. We also hung monitors on the walls in custom made picture frames as digital signage. This helped the audiovisual blend into the background so the focus was on the brand – not the equipment.
We contracted local technicians to run power to the raw art spaces at every location and custom ordered exit signs to bring the venues up to city safety codes. One of our technical directors became such a part of the success of the events that it was only natural for him to travel to all their event locations during their series. He coordinated with local lead technicians in each market to keep the events consistent and efficient.
One of the tasting rooms with digital signage.
The 3×3 video wall in one of the event spaces.
Hear from Bryan, the technical director who worked on this event series: