When you work in events, you watch live moments with a different kind of appreciation. You notice the details, the timing, the crew, the engineering, and the behind-the-scenes planning it all takes.
So while most of our days are in the world of conferences and meetings, we’ve got a deep love for anything live. Award shows, theatre, halftime shows, chaotic televised moments — we love the suspense of real, live experiences that get everyone talking, because there’s nothing else like it.
We asked our team: What pop-culture live event moment from the last decade stuck with you the most? Here’s what came up.
Kendrick Lamar’s 2025 Superbowl Halftime Show
https://www.youtube.com/watch?v=KDorKy-13ak
Watch directly on YouTube
“Kendrick Lamar’s halftime performance at the 2025 Superbowl. It was a great example of how performance can be entertainment and art, high-energy and powerful; it shows the power of live performance to make a lasting impact across many generations, cultures, and experiences.”
— Kelly Greene, Director, Event Production Services
Heidi Klum’s Halloween Party Looks
https://www.youtube.com/watch?v=qEC_-ILcomE
“Heidi Klum throws a killer Halloween party every year and I always look forward to her costume reveal! It’s hard to pick a favorite but I loved her 2023 peacock costume that involved an entire team of people to move along with her as the tail feathers.”
— Melissa Jones Clark, VP of Marketing
Kelly Clarkson Show’s Virtual Audience Dancing to Vin Diesel’s New Song
https://www.youtube.com/watch?v=EP9nz-Gsh4Q&t=79s
“They had these big TV screens in the seats, and people were just swaying in them in an otherwise empty room. To me, it’s just such an instant visual that describes the off-the-wall ideas all of us working in events had to try. Some worked amazing, some didn’t, but all of them were incredibly memorable visuals of a really challenging, wild time in live events.”
— Kathleen Costanza, Content Manager
Ego Nwodim as Miss Eggy on SNL’s Weekend Update
https://youtu.be/4_LJASfqktU?si=IloIpTOpd6cp8wX6&t=182
“I could watch this clip so many times. I love that this moment encompasses the unpredictability of SNL being a live show, the power an audience has in contributing to a setting’s tone and energy, and the delight that can come from skilled improvisers doing what they do best. The surprised reactions from the performers is the best!”
— Kim Chua, Team Resources Generalist
The Cowboy Carter Tour
https://www.youtube.com/watch?v=UL_JXt4FI6E
Watch directly on YouTube.
“The Beyonce Cowboy Carter Tour! This was single handedly one of the best nights of the summer! The tour brings this powerful narrative to life, offering a live exploration of American musical heritage from a Black perspective. Not only does it have a powerful message, it was so much fun to dress up and have a girls night with my best friends!”
— Devinne Love, Key Account Manager
Shared High Jump Gold Medal at the 2020 Tokyo Olympics
https://www.youtube.com/watch?v=GjSCT97GSsA
“It’s just such a beautiful feel-good moment where you saw friendship and sportsmanship supersede even the most prestigious sporting title. It didn’t feel like I was watching a live sporting event, it felt like I was watching a scene out of a movie. You see how both athletes are absolutely exhausted from the jump-off, but then in a matter of seconds their faces turn to amazement and sheer joy when they realize they have the option to share their gold together.”
— Cindy Chea, Content Specialist
Will Smith Slaps Chris Rock at the Oscars
https://www.youtube.com/watch?v=myjEoDypUD8
“It was truly the slap heard round the world. I obviously don’t condone violence but watching it live at home and trying to figure out was this a bit? And then realizing it was REAL was really wild. And the fact that it happened in the middle of the show and the show had to proceed as if nothing happened. All for Will Smith to ultimately win the Oscar only a short time later. Truly Insane!”
— Alexis Bowen-Wright, Event Project Manager
Rihanna’s 2023 Superbowl Performance
https://www.youtube.com/watch?v=HjBo–1n8lI
“Rihanna’s incredible superbowl performance, and when she opened it up with “B**** Better Have My Money.” Just hearing those iconic first notes. That whole performance was so amazing, and that song is fire and is still on my playlists. So good.”
— Jessie Guth, Director, Event Sales
Fyre Fest
https://www.youtube.com/watch?v=7_omekVr9fE
“The ‘event’ wasn’t the festival itself, but the live documentation of its collapse by the influencers and attendees who were promised a luxury paradise. It was an unfiltered look at what happens when marketing collides with zero substance. For the events industry, it became a cautionary tale about transparency, logistics, and the dangers of influencer culture. It affirmed the importance of detailed, professional planning teams and changed the way we all analyze hype and demand authenticity.”
— Lauren Reeves, COO
*Photo credit: Bob Ramsak
Kathleen Costanza is Meeting Tomorrow’s Content Manager, where she shapes and executes the Meeting Tomorrow’s content strategy to bring its brand to life. With more than 10 years of experience in B2B and nonprofit marketing, she creates thoughtful, high-quality assets across web, email, social, and sales channels, ensuring every piece reflects Meeting Tomorrow’s voice and makes life easier for busy event planners. Her work helps meeting professionals discover ideas, tips, and resources to make their events shine. Outside of work, she enjoys photography, quilting, and getting lost in a good documentary.
