Event planners and conference organizers have their work cut out for them. In today’s world, the bar is constantly being raised in terms of the overall live event experience. This is not just a result of technology and innovation but also the fact that creative boundaries are being pushed farther than ever.
Everyday consumers are getting daily visibility into these amazing visual & sensor stimulating experiences and these are the same people that are attending corporate events. They are watching the Opening Olympic Ceremonies, attending concert spectacles at stadiums and getting quite used to seeing high levels of production in virtually anything they purchase a ticket for. By having exposure into these experiential events outside of the corporate world, our audiences are expecting these immersive experiences to translate into their day jobs.
So how can a corporate meeting planner keep up with the expectations of your everyday consumer, while meeting the educational goals and budget guidelines of a traditional meeting or seminar?
This is where your audiovisual and production partner can help. Show organizers can often feel deflated after experiencing another great event outside of their own. Perhaps they attended a Taylor Swift concert during her recent tour or were able to visit SXSW in Austin – they are inspired and in awe of those events but often feel they cannot translate any concepts to their own organization because they do not have a comparable budget.
News flash! While they may not have a comparable budget, there are certainly concepts they can take from these wow experiences and translate to their own event strategy. The key is to start thinking differently, pushing our own creative boundaries and strategizing production in a scalable way. Your production partner should be your consultant and teammate in this process and it starts by aligning your overall event theme with some tangible solutions that can accomplish your vision.
Here are a few basic suggestions that might help in designing an immersive and aesthetically pleasing event without breaking the bank:
Go big or go home doesn’t always make sense for video screens. Large wide screens can offer a tremendous visual experience, but also affect the cost of other production items (video switchers, content creation, projector counts, etc.). If you don’t have the content or budget that warrants this setup, try changing your traditional two or three screen setup by flipping the outboard screens to a vertical format which will give the room dimension and depth. This is best for IMAG (image magnification purposes) and branded content display.
About the author: Adam Butman is the Senior Director of Strategic Partnerships at Meeting Tomorrow. He enjoys traveling with his wife Aleks, running with his dog Gunner, and being close to water.