In the spring of 2021, as in-person gatherings were finally becoming a safer reality, dozens of event industry companies were hosting all-virtual webinars focusing on the future of hybrid events.
But the team behind leading event management platform Webex Events (formerly Socio) wanted to do something different. They wanted to share knowledge about hybrid events, at their actual hybrid event, “When Virtual Meets In-Person: Run a Successful Hybrid Event.”
Luckily, our teams were a perfect fit. As their production partner, we collaborated with the Webex Events team on how to merge the onsite experience in Indianapolis with the at-home experience for people tuning in from all over the world, including the United Kingdom, Germany, and India.
- Together we imagined every logistic big and small, provided the onsite AV crew and equipment, as well virtual production through the platform. For example, we supported the team in thinking through transitions between segments, when to seamlessly incorporate voiceover, and other elements that made the production smooth.
- Our own Melissa Jones Clark, Director, Marketing & Brand Experience, presented on building a hybrid event budget, and also took the audience on a behind-the-scenes tour of all the equipment and crew required to bring the event to life.
- The team hit their stretch goal of registrants and received rave reviews, including some that said this was the best hybrid webinar they had ever been to.